Good & Well
Institute
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Work with usFive services, and what each one fixesGrant supportFifteen applications, one flat feeFree resourcesWorksheets and short readsAbout usWho is doing your workLet’s get startedThirty minutes, no deck
About us

We wanted better communities. So we went to work for the people already doing the good.

Every county has them: the ones who show up, who know the families by name. We spent our careers learning the parts nobody ever hands them, and we brought that back.

We kept hearing the same five sentences: a plan nobody has opened since the retreat, a county that does not know you, data a funder will not care about, people nobody has had time to train, and funding from too few places. That is what we built the Institute to answer.

Why we started this

Start with the people already doing it.

Help the people already doing good be even better, and the whole community gets better.

The goal was never a new program. It was better communities, and there are already people working on that in every county: the ones who pick up the phone at 4:45 on a Friday, who know the families by name, who have been in the same building for twelve years.

What they are missing is not commitment. It is the strategy, the marketing, the data and the leadership practice you pick up over a corporate career, and that nobody ever hands a nonprofit.

So rather than start at ground level ourselves, we pointed decades of that experience at the people already doing the work. That is the whole idea, and it is the reason this is an institute and not just an agency: we do the work alongside you, and we teach it while we are there.

Leadership

You will know exactly who is doing your work.

Four of us, and one of us will be in the room. Nonprofit, healthcare, finance and brand, with the operating histories to match.

01

Angie Porow

Co-founder, Chief Executive Officer

Brand strategist and consumer insights lead. She has built communications plans and run campaigns for nationally recognized brands, and she started this to point that work at communities instead.

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25+ years building Fortune 500 brands
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Brand, operations and communications leadership
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Marketing strategy and planning
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Audience research and digital strategy
02

Stephanie McGuire

Co-founder, Chief Strategy Officer

A nonprofit strategist who has spent two decades building partnerships, securing funding, and leaving organizations sturdier than she found them.

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$10M+ in grant funding supported
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20+ years nonprofit leadership
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State and national healthcare partnerships
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Capacity building
03

Marc Porow

Chief Financial Officer

Finance and operations. He builds the systems, controls and planning that keep a mission-driven organization solvent through a bad quarter.

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20+ years government contracting, finance and accounting
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Budgeting and financial strategy
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Grants and fund accounting
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Operations and systems oversight
04

Richard Moses

Chief Partnerships Officer

Relationships and community engagement. He opens doors to access, and then he keeps them open.

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Statewide partnerships and outreach
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Healthcare access and food security
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Community engagement and advocacy
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Mental Health First Aid instructor