You’re good at the work. We’re good at increasing your impact.
Cross-sector, statewide and national. Here’s what we bring to the table.
50+
Years of combined leadership in marketing and nonprofits
$10M+
In funding and strategic partnerships supported
Hundreds
Of organizations served across multiple sectors
4
Practitioners, all of us invested in what you are trying to reach
Why we started this
Most people who call us have been to the mandatory workshops and have a strategic plan. What was missing was someone in the room on a random Tuesday: a thought partner, and an experienced pair of hands to get a project over the finish line in ways that attract funders and donors.
So we built what we kept wishing for: a marketing and training institute run by four people who have sat in your chair.
Different counties, different budgets, different missions. These are the five sentences we hear in almost every first conversation.
One person is the marketing department, the data team, and the last one to lock up. Budgets from $250K to $3M.
A sliding scale that is hard to explain and a payer mix that changes your story every single year.
A community health needs assessment due on a three-year cycle, and community benefit reporting that has to hold up.
A portfolio of grantees at wildly different capacities, and a board that wants one number.
Family engagement mandates and a communications office of one and a half people.
A written scope, a vehicle, and a vendor who can invoice correctly the first time.
Everybody in this work gives more than they get. The Well is our training arm, and it exists to put something back.
Practical downloads and short reads, each one built around a single thing you can do this week. Open to staff, boards, volunteers, and anybody doing the work alongside you.
Questions we get
It depends on the scope, and we will not make you guess. You get the real number in writing within a week of the first call, and there is no charge for that call. If it is more than you can spend, we will tell you what a smaller version looks like.
Say so on the call. You’d be surprised how often there’s money sitting somewhere nobody’s asked about: an ad grant nobody claimed, county dollars that went unspent, a foundation waiting for somebody local to apply. Checking is cheap, and we often start there.
No, and most people don’t. Most first calls are about one thing that’s breaking. We start there and work outward only if it’s actually connected.
Most organizations that call us do, and most of them haven’t opened it since the retreat. That usually isn’t a bad plan, it’s a missing person. We’re the one in the room on a random Tuesday making it happen.
It usually is, and it’s rarely as bad as it feels. The number your funder is asking for is often already sitting in your intake forms. Nobody has pulled it out and put it in a sentence yet. That’s a couple of weeks of work, not a new system and not a new hire.
A reply within one business day, thirty minutes on the phone, and a scope in writing within a week. First real deliverable usually lands inside sixty days, depending on the service.
What’s Good Newsletter
One useful thing, every time.
A grant deadline worth knowing about, what we are seeing in the data, and one thing you can use on a Monday.