Good & Well
Institute
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Work with usFive services, and what each one fixesGrant supportFifteen applications, one flat feeFree resourcesWorksheets and short readsAbout usWho is doing your workLet’s get startedThirty minutes, no deck
Work with us

Five services, and one team you can call about any of them.

Direction, awareness, data, people, funding. Take one, take all five. Either way somebody from here is in it with you on a Tuesday, doing the work rather than reviewing it.

What we do

Good & Well Institute is a nonprofit that provides: strategy and facilitation, marketing and communications, data and storytelling, training and development, and funding and grants to other mission-based organizations.

The five

Five ways we add to your team.

They are rarely separate problems. Thin funding is usually a data problem wearing a coat. Take one, take all five, or start with the one costing you the most right now.

Strategy & Facilitation
01
Develop alignment

“We have a strategic plan and nobody has opened it since the retreat.”

The plan was written for the funder, not for the Tuesday it has to survive. So it sits closed, and nobody owns the next step.

What that covers
Strategic planning
Board and staff retreats
Facilitation and priority setting
Program design
Marketing & Communications
02
Get found

“We have been here years and the county still does not know what we do.”

You are well known by the people already in the building. The ones you were built for have not heard your name.

What that covers
Marketing and communications plans
Messaging and brand
Website strategy, copy and design
Local findability and paid media
Campaigns and partnerships
Data & Storytelling
03
Bring clarity, Show proof

“We have the data. I cannot make a funder care about it.”

The number already exists. Nobody has pulled it out of your intake forms and put it in a sentence yet.

What that covers
Community assessment down to the ZIP code
Data audit and outcome tracking
Impact reports and funder narratives
Campaign and website analytics
Training & Development
04
Build capacity

“I am training nobody, and I cannot afford to lose the ones I have.”

Nobody taught your managers how to manage. It is the most common gap in the sector and the least talked about.

What that covers
Staff and board training
Leadership development
Retention and culture
Volunteer programs
Funding & Grants
05
Diversify funding

“We know we could win it. We do not have the time to write it.”

The writing is not the hard part. Finding the one you actually qualify for, and getting it filed while the rest of the work carries on, is.

What that covers
Funding diversification
Funder research and a ranked shortlist
Fifteen applications, written end to end
Budget, budget narrative and logic model
Scored against the funder’s rubric before it goes in
Post-award reporting templates
Where everyone starts

Every engagement starts with us listening.

The review is scoped to what you hire us for. One service, we review one. All five, we review all five. Either way we look at what you already have before we propose anything, because half the time the thing you asked for is not the thing costing you, and we would rather find that out on our time than on your invoice.

What we look at

Only the ones you are hiring us for.

Direction

Whether the plan on the shelf still matches what you actually do.

Funding

Where the money comes from, and how concentrated it is.

Marketing

Whether the people you serve can find you in the places they look.

Data

What you already collect, and what it can prove today.

People

What only one person knows how to do.

What you leave with

01
A written read on what we looked at, in plain English.
02
Where to start, and what can wait.
03
A scope with a real number on it.
04
Where the money to pay for it could come from.

From $1,000, and yours to keep whether or not you hire us. If somebody else is a better fit, that is in there too.

Start here

Tell us the thing that has been sitting on your desk.

Thirty minutes, no deck, no charge. You get a straight answer on whether we can help and roughly what it runs. If we are not your people, we will tell you who is.